Rock Morphis co-founded Heritage Group in 1986 and has served as a Managing Director of the firm since its inception. Over the past 30 years, Rock has served in numerous executive positions within Heritage Group’s portfolio of companies.
From 1995-2004, he served as Chairman, President and CEO of Heritage Health Systems, Inc. HHS, through its subsidiaries, operated as a managed care organization and focused primarily on the Medicare Advantage market throughout the US. The Company was acquired by a public company for $98 million in 2004. From 1992-1995, Rock served as Chairman, President and CEO of Surgical Health Corporation, a company engaged in the development and management of outpatient surgery centers. After acquiring and developing 37 ambulatory surgery centers in the US, the Company was acquired by a public company in 1995 for $240 million.
Additionally, Rock has served on the boards of numerous business and civic organizations and as an advisor to many portfolio companies of Heritage Group. Rock is a graduate of the University of Tennessee and resides in Nashville. He and his wife have three children.